How selection works
How Vietnam Trusted Brands selects honorees
The Vietnam Trusted Brands editorial team picks the businesses in this register and writes the note on each one, following the published methodology. No separate scoring panel exists.
Working rules
What do the editors read each business against?
Editors read each business against the five criteria named on the methodology page. No criterion carries a weight, and no business gets a score.
Where does the evidence come from?
All source material is public: records, listings and the papers a business puts out itself. The business files nothing with the editors, and nobody can apply.
Why can a category be empty?
A business goes on the list only when its public record supports a note. So a category may hold no listings in a cycle.
Can anyone buy a listing?
Nobody can buy a listing. Questions go to registry@vietnamtrustedbrands.com.
What happens after a listing goes up?
Each note keeps the date it was published. If the public record changes, or a reader shows that a fact is wrong, the editors check the source and correct the note.
How is this different from an awards panel?
No panel meets and no ceremony takes place. Businesses do not enter, pay or pitch. The editors read public records, write a dated note, and publish it on the category page.
Who are the editors?
They work in the newsroom of Vietnam Trusted Brands, based in Ho Chi Minh City. The editorial team page sets out what they do and how they work.
What does a note contain?
Each note is short. It names the business, its city and its category, and it says what the public file showed when the note was written. The date stays on the note. A note is not a lab result, a legal certificate or a promise about any product.
Does the method differ by category?
No. The same rules apply in all 13 categories. The scope line on each category page says which kinds of business belong there.